Provided Business & Technology Consulting, as well as Program Management for Turner Sports.  Turner Sports came to PSR to elicit Business and Technology Consulting expertise in exploring new revenue streams for their client, NASCAR, and the NASCAR.com site. 

PSR assisted in formulating the idea of integrating Social Networking into their business model then drove and assisted in the creation of the business model for presentation to the decision makers. 

Upon approval of the plan, PSR was then asked to conduct a technology assessment to identify the appropriate technologies, to do an organizational assessment to determine how to best support the new initiative and then Program Managed the project from Requirements through to launch of the new initiative.

PSR Associates has also provided addition Program & Project management as well as Information Architecture services to Turner Sports.